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Menswear is the Fastest Growing E-Commerce Category

Bonobos Guideshop. Photo: Getty
Bonobos Guideshop. Photo: Getty

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Menswear is the fastest growing category of online sales, according to Quartz. A study by research firm IbisWorld showed that men's clothing sales from 2010 to 2015 had the largest average annual growth of all categories analyzed, beating out gadgets, alcohol, and more.

Why the rapid increase? IbisWorld retail industry analyst Will McKitterick says it's because the market for e-commerce for menswear isn't yet saturated the way it is for items like cameras. There's still room for growth: IbisWorld projects that the average annual sales growth for menswear online will be 14.2% from 2015 to 2020, outpacing all the other categories in the study.

Quartz Chart Men's Online Shopping Trends