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Mall staple Charlotte Russe is going after plus-size shoppers with a new line dedicated to teen-friendly plus-size clothing. The collection, dubbed Charlotte Russe+, will be available in select stores and online starting on March 9. Tops, dresses, outerwear, skirts, and pants will come in sizes 1X to 3X and denim will run from 16 to 24.
The brand plans to launch a new Instagram account, @CharlotteRussePlus, dedicated to the collection and has enlisted four plus size bloggers, including Gabi Gregg, to help promote the launch. It's is the latest in a string of retailers that have started to cater to the plus market, from Target's new in-house line to Rue 21's venture.