clock menu more-arrow no yes

Filed under:

Nylon Co-Founders Launch Popular, a New Site for Women

Photo: Popular
Photo: Popular

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The co-founders of Nylon magazine, husband-and-wife team Marvin Scott Jarrett and Jaclynn Jarrett, just launched a new publishing venture aimed at women from ages 18 to 25. It's a digital brand called Popular with the cheeky tagline of "the anti-social network," according to The Hollywood Reporter.

In their new venture, the duo will dive into video-driven content. Look for series featuring Brandi Cyrus, Paramore's Hayley Williams, and model Cailin Russo, as well as user-submitted videos and one-off videos with Instagram stars like Sofia Richie. The Jarretts aren't leaving printed magazines behind totally, though. There will also be a quarterly magazine for Popular too, with Sofia as the first cover girl.