Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
OMG, @KimKardashian added white/gold and blue/black versions of #TheDress to her game. Cc: @catesish pic.twitter.com/0LHis0GeeE
— Ellie Hall (@ellievhall) April 1, 2015
In what might be an April Fool's prank or a terribly timed "hey, I'm with it, I can make a joke, too" play, Kim Kardashian added "The Dress" to her virtual closet on Kim Kardashian: Hollywood. Even though "The Dress" happened 40 years ago in internet time, the reality star and mobile app connoisseur was outspoken in the debate about the controversial garment just like literally everyone else on the planet.
Users who'd like to virtually possess the Kardashified meme must be prepared to dedicate a large portion of his or her day to the app: Gamers must achieve level 12 status to even try either the white and gold or blue and black versions on.