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Internet-born teen retailer ShopJeen.com just launched its first in-house line, and, well, no one can accuse the brand of not knowing its demographic. The 23-piece collection is stocked with crop tops, thongs, and a couple of pillow cases sloganed with "69 Me" and "Yes, Daddy?" The new collection, dubbed "NETGEAR90," is all priced under $32. Several items, including this "No Fuckboys" crop top, are almost sold out.
"We look at our customers as our peers and have a very open conversation with them on social media," Amelia Muqbel, Shop Jeen's creative director, states in the press release. "This makes the design process easy and authentic because we're all attracted to the same source of inspiration—the internet. NETGEAR90 gathers all your favorite parts of the online world and translates them on to tangible, 'IRL' products."
According to the release, Shop Jeen hopes to expand in-house product to account for 60% of the site's overall merchandise by the end of 2015. Currently, the three-year-old retailer carries over 200 outside brands in its shop.