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According to a survey of 1,000 consumers conducted by Bronto Software, men are almost two times more likely to shop online during the week than women. In the survey, 30% of men responded that they shopped online at least once during the week while only 18% of women said the same. Jim Davidson, head of research for Bronto, told Forbes that the definitions of online shopping may even out the playing field: men consider any pre-sale browsing or comparison shopping to fall under the category of active online shopping while women don't necessarily view it the same way.
The survey also revealed that 30-somethings make up the largest demographic of frequent online shoppers. Overall, 60% of consumers surveyed said that they shopped online at least once a month, while only 24% said they shop online every week. Geographically, the West Coast attracts the most online shoppers: 66% of people living in that region said they shopped online at least once a month. In the Northeast, that percentage dropped to 60% and the South and Midwest tied at 58%. Davidson told Forbes that those percentages could reflect the rate of adoption of mobile devices, where most online shopping is conducted.