Apple Sold an Estimated One Million Apple Watch US Pre-Orders on Launch Day

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Shopping data firm Slice Intelligence projects that Apple received almost one million US watch pre-orders on Friday, Quartz reports. The projections are based on receipts from 9,080 online shoppers. According to the firm's analysis, two-thirds of pre-orders were for the Apple Watch Sport line, which starts at $349. The other third of pre-orders were for the stainless-steel Apple Watch collection, which starts at $549. The black sport band was the overwhelming favorite choice for bands. According to Slice Intelligence, the average selling price per watch was about $504, and 71% of shoppers went for the larger, 42mm watch size.

Not included in those figures are sales for the Apple Watch in the eight other countries where the watch is available for pre-order. The company doesn't have to reveal much about sales of its new watch: instead of reporting Apple Watch sales in Apple's quarterly earnings reports as a specific category, the Apple Watch will be bundled together with other products.