Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

Teens Say Instagram Is Cooler Than Facebook or Snapchat

New, 3 comments
Photo: Shutterstock
Photo: Shutterstock

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

According to a new survey by investment bank Piper Jaffray, teenagers love Instagram way more than Facebook and Snapchat right now. 32% of the 6,200 teens surveyed consider Instagram the most important social network; in comparison, 14% thought Facebook was most important and 13% thought Snapchat was most important.

The results are a huge switch from just two years ago, when the survey revealed that 33% of teens thought Facebook was most important, Instagram was at just 17%, and Snapchat wasn't on anyone's radar yet.