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One-Cent Lucky Brand Jeans Were Too Good to Be True

Photo: Getty
Photo: Getty

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Customers who snapped up jeans for a penny each thanks to a special coupon code from Lucky Brand were enraged after the denim company canceled their orders, Bloomberg reports. The penny-per-jean code was supposed to be for internal use only, but made its way around the internet; shoppers were buying pairs of jeans valued at $100 to $130 for mere pennies, with no shipping fee. "I think, deep in our hearts, we all understood that this was an error, if not a complete hoax, but held hope that if we acted fast enough it would work out in our favor," Myka Fox wrote on Distractify.

A Lucky Brand spokesperson told Bloomberg in a statement: "This morning a promotional discount intended for Lucky Brand employees was released publicly. While we are appreciative of the response from customers, we are unable to fulfill orders placed using this code." The company tried to clear things up with a series of tweets directed at upset shoppers who thought Lucky Brand should honor purchases made with a valid promo code: