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According to a report published by the Magazine Media Industry, magazines' social media followings are on the rise. There was a 7% increase in likes and followers in the first quarter of 2015 among 222 magazines that were surveyed, and within the fashion set, Vogue beat out its competition in terms of number of followers on every major platform.
On Facebook, which the report noted was the biggest platform in terms of absolute size, Vogue counted 6.3 million followers, while Cosmopolitan clocked in 5.8 million followers and Teen Vogue reported 4.6 million followers. On Twitter, Vogue has 5.7 million followers, Elle had 3.2 million followers, and InStyle rounded out the top three at 3 million followers. On Instagram, the gap is larger: Vogue has 3.8 million followers, GQ has 1.5 million, and Teen Vogue has just over 1 million.
Altogether, on Facebook, Pinterest, Google+, Twitter, and Instagram, Vogue came out on top with 19.5 million followers. Its closest competitor, Elle, has 10.9 million followers. Fashion magazines fall far behind other types of magazines in terms of social media presence, though. For comparison, National Geographic has a combined total of 67 million followers and ESPN counts 40.3 million followers.