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AdAge ranked top style and beauty vloggers by their estimated monthly earnings, and all the top YouTube personalities featured are raking in at least $14,000 a month—after YouTube's cut too. The data is from Outrigger Media, who analyzed video bloggers' content quality, publishing frequency, and expertise to create that SlateScore in the right column of the chart below.
The top earners aren't who you might think. According to this chart, well-known YouTube stars Bethany Mota and Michelle Phan were way outpaced in views last month by Yuya, Grav3yardgirl, and Zoella. Yuya had over 35 million views in March, with estimated monthly earnings of over $41,000. And not only is Zoella making over $27,000 a month, she's also getting her own wax figurine at Madame Tussauds.