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Reese Witherspoon's Draper James Is Almost Ready to Take On Goop and Preserve

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Draper James, Reese Witherspoon's foray into the celebrity lifestyle e-commerce business, is just a month away and it looks like DraperJames.com is one step closer to launch. The url directs to the site's homepage, which features the Draper James logo and tagline ("Grace & Charm") and a place to sign up for email alerts. Judging by the hints Witherspoon has dropped on the subject so far, the site sounds like it will be very similar to Blake Lively's Preserve, complete with featured local artisans offering authentic Southern wares like looming blankets and casting silver.