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Crucial Update

The Carnage from Target’s Lilly Pulitzer Shopping Frenzy Was Epic, Unsettling

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Today Target stores across America learned a few things. One: Ladies love, crave, will hoard, discounted Lilly Pulitzer. Two: Crazy things happen when you line up droves of sleep-deprived women and dangle pink pineapples in front of their face. And by crazy, we're referring to the epic frenzy that was the launch of its collaboration with the preppy brand, from the "One Direction" concert-level lines and site-crashing to the frantic grabbing of anything with pom-pom. Here, a small taste of what one shopper described best in hashtag #whatamess.

A photo posted by Lauren R. (@lgraceadrea) on

A photo posted by bear fisher (@kukabear) on

Conclusion: Preppies be cray.