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Is ClassPass Too Popular for Its Own Good?

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ClassPass, the rapidly-expanding fitness startup, is having growing pains. According to the New York Times, the service is starting to drive regulars away from the boutique gyms that accept ClassPass members due to overcrowding and what's quickly becoming a second-rate workout. "If you're paying $99 month, there's no barrier to entry to trying something new," a yoga studio owner told the Times.  "As a lanky female, I shouldn't play linebacker. If I am a linebacker, I'll probably be dragging certain classes down."

ClassPass members get charged less to participate in boutique fitness classes, and the service has attracted so many followers that it's becoming impossible to just book a class. Gym regulars told the Times that there's no longer a sense of community in the classes because of the rotating schedule of ClassPass-ers that drop in month by month. "The next iteration of it has to become more sophisticated," ClassPass's CEO said. "If we stayed where we are, it doesn't work."