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Japanese retailer Muji is carrying out a huge, permanent price cut on over 650 items offered in its US store locations. Starting today, about one in four products in Muji's US stores will be sold at a lower price point. The reductions vary widely; you'll see everything from notebooks re-priced from $5.75 to $4 to clothing brushes marked down from $24.25 to $18.
According to a press release, this is a common practice in Muji's Japanese locations but it's the first time it has happened in the US. "Although consumers often misunderstand Muji's reductions as a reflection of flagging sales or an imminent store closing, the reductions are part of Muji's core philosophy called 'zutto yoi ne' ('always good prices')," the release states.