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According to Lululemon's head of men's design Felix del Toro, Lululemon men are pretty much the greatest men on the face of the earth. In a report on how the brand targets men, del Toro explains that the company views its customers as the ultimate bros extremely confident athletes. "He's discerning, he recognizes quality and expects it," del Toro says. "He's style conscious, works hard, has a sense of humor and is witty. He's a multidimensional man, someone you'd want to be friends with and someone you'd want your sister to marry — I know, he's quite a guy."
He also really loves those anti-ball crushing pants, judging by Lululemon's latest sales numbers.
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