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Frederick's of Hollywood Shuts Down All Stores, Goes Online-Only

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Frederick's of Hollywood

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Just two months after shutting down its Hollywood flagship store, Frederick's of Hollywood has announced that it will close the remainder of its 94 brick-and-mortar locations. According to the LA Times, the lingerie company couldn't keep up with its rivals and has decided to reposition itself as an online-only retailer. "As a company, I think they became old and stale," retail analyst Ron Friedman told the Times. "Victoria's Secret has been a home run compared to them." At least there's a bright side: free shipping on everything on the site.