Indie Activewear Brand Outdoor Voices Raises $1.1 Million to Open More Stores

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Get ready to see more of Outdoor Voices, the cool new activewear company that's already J.Crew-approved. TechCrunch reports that Outdoor Voices just raised $1.1 million in funding, with participation from investors who've backed brands like Warby Parker.

There's currently only one store for the e-commerce brand—located in its home base of Austin, Texas—but Outdoor Voices plans to expand its retail presence in the future. The company is known for subdued, streamlined leggings, sports bras, tanks, and tops that can go from trail runs to running errands. For true fans of the brand, Outdoor Voices offers complete outfits in the form of "OV kits," sold for a discount and packaged in custom Baggu totes.