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Here's Target's Official Response to the Lilly Pulitzer eBay Fiasco

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There's a movement within Lilly Pulitzer nation to boycott all 26,000 Lilly Pulitzer for Target items currently for sale on eBay. BuzzFeed reports that Lilly fans who were frustrated after not being able to buy the sold-out Target collection are hoping that the boycott will inspire resellers to return the unsold merchandise to Target. If not that, perhaps eBay sellers will be forced to lower their sky-high prices on goods that were meant to be affordable in the first place. The hashtag for the boycott is #LillyforeBay.

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Meanwhile, Target's chief merchandising and supply chain officer Kathee Tesija took to Target's blog to explain what went down with the launch, saying that they didn't expect all the product to sell out so quickly. Tesija also addressed the issue of Lilly resellers:

One of the things we’re incredibly passionate about at Target is making great design accessible and affordable. When we see product that we’ve created for our guests being resold on the secondary market for a profit, it’s disheartening because it takes away from the very intent of these programs. When we look at the amount of Lilly Pulitzer for Target product being resold, it translates to roughly 1.5 percent of the collection. While we’d prefer that number to be zero, it tells us that the vast majority of guests who purchased the collection did so with the intent of enjoying it for themselves.

For online shoppers who were frustrated with Target's site on Sunday morning during the launch, Tesija apologized — while saying that the site never crashed:

The experience guests had on early Sunday morning wasn’t acceptable. It’s as simple as that. Our goal is to provide an easy, fun experience, whether guests are shopping online or in our stores. We didn’t get there with this launch and for that, we’re sorry. The website never crashed, but due to high traffic, it was slow and our guests had to wait longer than they should have to access the full collection. That’s frustrating, both for them and for us. We’re taking a close look at what happened. We’re committed to constant improvement, and are laser focused on providing our guests with a great, seamless experience.