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This Earth Day, Reformation is launching a whole new way for consumers to understand how their purchases affect the environment. Rolling out today, RefScale is a little earth symbol on every product that tracks its environmental footprint by adding up pounds of carbon dioxide emitted and gallons of water used to create it. The chart also shows how the product compares to industry standards, and the total amount of CO₂ and water saved by purchasing Reformation. Here's an example:
Eventually, the RefScale will include factors like waste, toxicity, and fair labor. To coincide with the RefScale launch, Reformation created a Low Carb Collection with jumpsuits, dresses, jeans, tops, and skirts made using the lowest carbon footprint possible. The collection is modeled in a new editorial with Atlanta de Cadenet, who is pictured wearing low carb clothes alongside carb-y goodness like bagels, spaghetti, bread, and french fries.