Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

These Six Fashion Boutiques Will Be Overrun With Apple Fans Tomorrow

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Tomorrow is the Apple Watch's official launch day, and inventory is reportedly so limited that the watch won't be available in Apple stores until June, according to The Verge. But shoppers at six high-end, fashion-forward boutiques across the globe will be able to walk in on Friday and buy an Apple Watch to take home that day.

The New York Times reports that Maxfield in LA, Colette in Paris, the Corner in Berlin, 10 Corso Como in Milan, and Dover Street Market in Tokyo and London (but not the New York location) are all official stockists of the Apple Watch and most are advertising an April 24th release date. There might be a battle for those products: Dover Street Market's chief executive told the Times that the Ginza store had 350 Apple Watches for sale and 570 in London, with the pricey gold Edition version on back order.

Meanwhile, MacRumors reports that Apple Watch pre-order deliveries will begin tomorrow as scheduled and many Apple pre-order customers will receive their watches sooner than expected. An executive relations spokesperson reportedly said that in order to avoid disappointment, extended shipping times were deliberately quoted.