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Everything You Need to Know About the Apple Watch
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December 8, 2015
Apple Watch 2 Rumored To Hit Stores in April
Something to consider if the Apple Watch is on your holiday shopping list.
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October 23, 2015
Chloë Sevigny Wears Eight Outfits in Her 15-Second Apple Watch Ad
There's an Apple Watch band for every outfit, even floral overalls.
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September 9, 2015
Apple Just Announced an Hermès Apple Watch
The Apple Watch Sport is coming out in rose gold.
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July 10, 2015
Apple Watch Sales Have Fallen Off a Cliff
Maybe those Vogue ads didn't work after all?
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April 24, 2015
All of Your Apple Watch Questions, Answered By a Pro
We wrangled The Verge editor in chief Nilay Patel to answer all of our questions about the Watch, from the nuances of pricing to the bizarre custom emoji.
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April 24, 2015
The Apple Watch Drew Lines, Just Not at Apple Stores
Where there are Apple products, Apple fans will follow.
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April 23, 2015
These Six Fashion Boutiques Will Be Overrun With Apple Fans Tomorrow
The high-end shops will have it in limited supplies.
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April 22, 2015
You'll Be Able to Shop ASOS on Your Apple Watch
The joys of shopping, delivered right to your wrist.
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April 13, 2015
Apple Sold an Estimated One Million Apple Watch US Pre-Orders on Launch Day
The less expensive Apple Watch Sport model proved to be the most popular option.
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April 8, 2015
Apple's New Retail Chief Hates Product Launch Lines
"The days of waiting in line and crossing fingers for a product are over."
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April 6, 2015
Apple Employees Get Fancier Shirts As Part of Apple Watch Makeover
Navy, not bright blue.
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March 24, 2015
Apple Store Employees Have to Learn to Talk Fashion to Sell the Apple Watch
They are being taught phrases like "the white strap looks great on you."
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March 11, 2015
Apple to Redesign Its Stores to Cater to More Than Just 'Apple Dudes'
There are problems with the current store layout.
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March 10, 2015
The Idiot's Guide to Shopping the Apple Watch
Where to buy, when to buy, and all the pricing details.
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February 27, 2015
Tim Cook Hopes You Buy The Apple Watch As a Fashion Statement
"This will be just like the iPhone: people wanted it and bought for a particular reason, perhaps for browsing, but then found out that they loved it for all sorts of other reasons."
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February 17, 2015
Apple Banks on Millions Buying Its $350 Watch
Apple ordered five to six million Apple Watches for the product's initial release in April.