Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Nike just revealed the US women's soccer team uniforms for the World Cup yesterday, and, according to Bloomberg, this particular unveiling marks the first time that Nike will sell replicas of the team's jerseys in men's sizes as well as women's and youth sizes. Up to this point, male fans couldn't buy a US women's team jersey while the US men's team has been selling jerseys in women's sizes for years. This is despite the fact that, as Bloomberg pointed out, the women's team has won two World Cups while the US men's team has yet to win one.
Overall, the report credits the change as part of the larger boom in the women's athletics market. "The industry has under-served women for years," Matt Powell, a sports industry analyst at NPD, told Bloomberg. "Only in the last couple of years have we seen brands and retailers really starting to give women equal weight."
Fans can buy a replica of Nike's US women's soccer team kit for $90 (youth sizes are $75) and specially-designed World Cup cleats will be sold for the first time this year, ranging in price from $200 to $275.