Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Today is the day the masses will finally get their hands on the Apple Watch—kind of. The Watch—evolved from tick tock time-teller to computer-powered proper noun—is Apple's first new product line since the 2010 launch of the iPad, and rollout is very, very measured. Pre-orders, placed earlier this month, should begin to hit doorsteps today and there will be limited quantities of the device at some very shmancy international boutiques, while Apple stores themselves won't carry Watch for immediate purchase 'til June.
Apple has made it clear this Watch is a BFD for them, ensuring Beyonce and Karl Lagerfeld got custom styles, but is it something you should actually buy? We wrangled The Verge editor in chief Nilay Patel to answer all of our questions about the Watch after reading his seriously in-depth, hands-on review of the gadget. Watch the video above for an unbiased assessment of the Apple Watch, from the nuances of pricing to the bizarre custom emoji.