Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
As predicted when we learned that Apple Stores would not be stocking the watch on launch day, Apple fans still found ways to line up for their watches. Instead of queuing up at Apple stores, they slept on sidewalks outside of the six fashion boutiques around the globe that would reportedly have the watch in stock this morning (despite the fact that Apple's new retail chief is trying to kill the lines as much as possible).
Maxfield, an LA boutique, was the only place in the US that had the Apple Watch stocked in the store. According to the LA Times, people started lining up outside the boutique yesterday afternoon. The Verge got a firsthand look at the Dover Street Market lines in London and Tokyo, both of which were reportedly way more relaxed than Apple product launches in the past.
In Paris, WWD confirmed that shoppers slept outside Colette the night before. "I've been sending [my friends] photos all night," one shopper told WWD. "Some of them say I'm crazy, but when I send them the picture of the Apple Watch, they are going to be like: ‘Oh my God, I hate you! I want one!'"