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Saint Laurent Is Suing Maker of Parody YSL Shirts

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Photo: <a href="http://www.whataboutyves.com/collections/new/products/ain-t-laurent-without-yves-sweatshirt-black-gold-foil">What About Yves</a>
Photo: What About Yves

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Last week Saint Laurent filed a lawsuit against Jeanine Heller, the founder of What About Yves, for damages incurred from the sale of the infamous "Ain't Laurent Without Yves" shirts. Hedi Slimane has never been a fan of the parody—in 2013, he pulled Saint Laurent products out of Colette after the retailer started stocking What About Yves' shirts—and the new lawsuit aims to go after Heller with claims of trademark infringement, trademark dilution, false designation of origin, and unfair competition, according to The Fashion Law.

Heller, on the other hand, doesn't seem to be too worried. She's still selling the shirts on her What About Yves webshop, and she even tried to officially trademark "Ain't Laurent Without Yves," although that eventually got shut down by the U.S. Patent and Trademark Office.