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Can the Creator of Ray-Bans Make Google Glass Cool?

Photo: Getty Images
Photo: Getty Images

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Google's working on a version 2.0 of Google Glass, and this time, Italian luxury eyewear company Luxottica is partnering with Google to build Glass. Luxottica's CEO Massimo Vian announced on Friday in Milan that the new version of Google Glass will be unveiled soon, the Wall Street Journal reports. Vian gave no specific dates, and a Google spokesperson only told WSJ that "the team is heads down building the future of the product."

Google announced back in January that it would stop selling Google Glass, a widely scorned product that earned its wearers the nickname of Glassholes. Luxottica's founder Leonardo Del Vecchio even seemed to criticize Glass in an interview in September, saying: "I have not used Google Glass. It would embarrass me going around with that on my face. It would be OK in the disco, but I no longer go to the disco." Perhaps with Luxottica's input, the Glass 2.0 will look more like Ray-Bans (another Luxottica brand) or some other non-embarrassing eyewear.