/cdn.vox-cdn.com/uploads/chorus_image/image/46219506/drybar_2015_04.0.0.jpg)
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Drybar is on track to make $70 million in revenue in 2015 and will open 12 to 15 outposts this year, the New York Times reveals. But the blowout bar behemoth isn't content with just opening new locations: in May, Drybar's coming out with an app that will send a Drybar stylist right to your door. A satellite powers the Dry on the Fly app, so Drybar-trained stylists can track down app users to give them $75 blowouts.
As for those new locations, Drybar just opened in Beverly Hills and Houston. The company will soon go international with stores set to open in Toronto and drizzly London, where the company's policy to hand out free umbrellas on rainy days will certainly come in handy.