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Google Says Normcore Is Dead

Photo: Getty Images
Photo: Getty Images

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Google released its first-ever Fashion Trends Report today, where the company analyzed billions of apparel-related Google queries to find the most popular types of clothing in Spring 2015. Fast fashion-type trends continue to dominate everyone's closet: jogger pants, palazzo pants, tulle skirts, midi skirts, and waist trainers (thanks, Kardashians) were among the top trends that showed a sustained upward growth on Google over the past couple of years.

In the seasonal growth category, white lace dresses, high-waisted bikinis, rompers, shift dresses, and white jumpsuits are expected to start showing up more frequently this spring. And, in the super trendy category, neoprene swimsuits, emoji shirts, kale sweatshirts, and high-neck bikini tops are expected to reach a high search volume right now but will probably flame out as quickly as they rose in popularity.

As for declining trends, one-shoulder dresses, peplum dresses, vintage clothing, and string bikinis have all suffered a sustained drop in interest in the past couple of years. The trends that are predicted to experience a seasonal decline include skinny jeans, custom t-shirts, and corset dresses. The trends that have gotten their spot of fame and are now slipping fast include normcore fashion, '90s jeans, the scarf vest, and zoo jeans.