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New York's Best Fashion-y Fitness Boutique Is Now Shoppable Worldwide

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Fast-growing, upscale activewear boutique Bandier launches its e-shop at bandier.com today, the digital complement to its Southampton and New York City storefronts. Founded in 2014 by Jennifer Bandier—who, fun fact, once managed girl group TLCthe stores quickly gained traction with customers including Tory Burch and the Kardashian sisters by carrying a fashion-focused edit of performance gear, including new, niche, and hard-to-find brands.

The site offers 40 of such lines, including K.Deer, Body Language, and Alala, a handful of which count Bandier as their only online partner.

varley-margot-2015_04

An exclusive Varley style, $50

Exclusives from Prismsport, Ultracor, Candida Maria, Varley, and Phat Buddha round out the unique selection, which is heavy on digital prints and mixed material pieces, all of which pass the test of looking cool enough to truly bridge activewear's favorite trope: barre to brunch. The merch is organized by category (bras, bottoms) and trend (neon, "Bandier Blacks") instead of by activity, and ships internationally.

A pretty digital magazine called the B-Line wraps up the package, offering content like workout playlists from ballerinas and Scandinavian-inspired tofu recipes.