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US Shoppers Aren't Falling For Coach's New Look

Photo: <a href="">Coach</a>
Photo: Coach

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According to Coach's most recent earnings report, shoppers have yet to fully embrace creative director Stuart Vevers's new direction for the brand. North American same-store sales have fallen 23% in the past three months, which includes both brick-and-mortar locations and e-commerce.

"The North American sales miss is a little disappointing," retail analyst Anna Andreeva told Bloomberg. "Given the new assortment from the creative designer, you would have hoped that would give a boost."

Bloomberg noted that Coach's acquisition of the Stuart Weitzman brand is expected to be completed in May, which should bring a welcome boost to the brand's sales.