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Dove Enlists Blind Women to Explain What Beauty Means to Them

Photo: Dove/<a href="https://www.facebook.com/DoveUS/photos/pb.431891506856669.-2207520000.1430252897./855474521165030/?type=3&theater">Facebook</a>
Photo: Dove/Facebook

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There's a new Dove video to go with the beauty brand's global "Choose Beautiful" campaign. Last time, Dove drew criticism for setting up a stunt where women were forced to walk through doors labeled either beautiful or average. This new Swedish Dove commercial for the campaign shows three visually impaired women sitting in an empty room, explaining what the word beautiful means to them. They discuss their worries about their appearance, when they lost their sight, and when they feel beautiful.

"I feel beautiful when I'm energetic, when I'm feeling good, when I'm feeling strong. Beauty is more of a feeling to me," Ida Ostlund says in the video. Another participant, Naomi Allback, says: "It comes from within. If you radiate warmth, humilty, and love, then you're beautiful to me."