Donna Karan Hands DKNY Off to Two of NY's Most Promising Designers

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DKNY's search for a new creative director is over: Dao-Yi Chow and Maxwell Osborne of menswear and womenswear brand Public School will oversee all DKNY collections, WWD reports. The duo will begin immediately, and will divide their time between DKNY and their own brand. Chow and Osborne will debut their first DKNY women's collection in September during New York Fashion Week.

By aligning with the designers behind an up-and-coming indie brand, DKNY seems to be trying to recapture the hype it once had. DKNY has been chasing cool lately, partnering with stars like Cara Delevingne and Rita Ora.

Meanwhile, former Apple marketing exec Hector Muelas will be appointed chief image officer at Donna Karan International, a newly created post. He'll take charge of brand image, marketing, and creative services for the company. As for Donna Karan's role, CEO of Donna Karan International Caroline Brown told WWD: "Donna is the founder of the brand, and is the designer of DKI. Donna will continue to be the creative director of Donna Karan Collection and she’ll definitely support DKNY in an advisory role and will support this new creative team."