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The first signs of Rihanna's influence as Puma's new creative director are starting to show. The brand debuted Rihanna's first ad campaign image today on social media, along with the caption that plugged a new athletic shoe featured in the ad. It's unclear whether or not Rihanna had anything to do with the design of the shoe, but regardless, the ad itself looks pretty cool:
An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @Rihanna. #ForeverFaster pic.twitter.com/Qupt6cc0bl
— PUMA (@PUMA) April 29, 2015