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Eva Chen Is Leaving Lucky

Photo: Getty Images
Photo: Getty Images

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Lucky EIC Eva Chen may be leaving the magazine as soon as today, according to WWD. Multiple sources told the paper that Lucky is going all digital and several Silicon Valley investors have shown interest in making an acquisition of the brand.

Eva Chen was reportedly seen having lunch with Bob Sauerberg, Condé Nast's president, although there's no word yet on whether Chen will head back to Condé Nast or not.

Chen originally replaced Brandon Holley at Lucky with Anna Wintour's blessing in June 2013. Barely a year later, Condé Nast got rid of the magazine and it was spun off as a new e-commerce company called The Lucky Group, to be merged with BeachMint. Chen guided the magazine through the rocky transition and the Lucky shopping site debuted two months ago, right in the midst of more than a dozen layoffs. Although there hasn't been any layoffs announced yet with this news, Lucky's senior features editor has already decamped for Shopbop.

The all-digital iteration of Lucky is yet another stab at finding something that will work for the magazine as it constantly tries to right itself. The news also doesn't bode well for, another Condé Nast property that will be getting reworked as an e-commerce site to launch in the fall.

Update: Eva Chen confirmed via social media that she is, in fact, leaving Lucky within the next few months.