Eva Chen Confirms She Is Leaving Lucky

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Eva Chen just confirmed via Twitter that she is indeed leaving her post at Lucky. She explains it all via Tweetstorm:

1/This morning I made an announcement to the team @LuckyMagazine that I will be transitioning from the brand in the coming months.

— Eva Chen (@evachen212) April 30, 2015

2/It was an intensely personal/difficult decision for me to come to (tears were definitely involved).But it's the right one for me right now

— Eva Chen (@evachen212) April 30, 2015

3/We have had an amazing few months—the magazine looks as beautiful as ever. The site, under @vonverena's leadership, has doubled...

— Eva Chen (@evachen212) April 30, 2015

4/We have been consistently selling out of merchandise on our ecommerce platform (sorry to all the people on the @MANSURGAVRIEL wait list)

— Eva Chen (@evachen212) April 30, 2015

5/I have felt truly lucky (excuse the pun) to be a part of this brand & will continue to be a part of it—I will lead the brand's transition

— Eva Chen (@evachen212) April 30, 2015

6/Ultimately I'm at a crossroads in my personal/professional life. I’m stepping down in the coming months to spend some time with my family

— Eva Chen (@evachen212) April 30, 2015

7/The brand lives on. The brand stays strong. I've said it once, I'll say it again. I'm a @#luckygirlforlife and I feel proud to be one

— Eva Chen (@evachen212) April 30, 2015

8/Thank you to all for your support and listening to my first-ever tweetstorm. I tried to spare you the KANYE CAPS.

— Eva Chen (@evachen212) April 30, 2015