Lane Bryant Ad Campaign"> clock menu more-arrow no yes

Filed under:

Lane Bryant Goes After Victoria's Secret With #ImNoAngel Campaign

New, 17 comments
Photos: <a href="http://www.prnewswire.com/news-releases/lane-bryant-redefines-sexy-with-debut-of-imnoangel-campaign-300061067.html">Lane Bryant Ad Campaign</a>
Photos: Lane Bryant Ad Campaign

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Lane Bryant launched a not-so-subtle ad campaign today that features plus-size models in Lane Bryant's lingerie line, Cacique, rallied behind the hashtag #ImNoAngel. It draws pretty clear comparisons to Victoria's Secret ads—particularly one with models lined up under the headline 'The Perfect 'Body,'' which resulted in plenty of body-shaming accusations.

According to the press release, the campaign is set to run on television, in print, on billboards and public transportation, as well as in Lane Bryant stores and on the company's social media channels. "Our '#ImNoAngel' campaign is designed to empower ALL women to love every part of herself," Lane Bryant CEO and president, Linda Heasley, said in a statement. "Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way."

Photos: <a href="http://www.prnewswire.com/news-releases/lane-bryant-redefines-sexy-with-debut-of-imnoangel-campaign-300061067.html">Lane Bryant Ad Campaign</a>

Racked Video Archives:Negative Underwear - One company's mission to disrupt the lingerie industry