Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Apple Employees Get Fancier Shirts As Part of Apple Watch Makeover

New, 1 comment
Photo: Getty
Photo: Getty

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Apple's bright blue uniforms aren't fancy enough for the Apple Watch. MacRumors has it that Apple gave new navy blue shirts to its Apple Store employees to wear when the Apple Watch launches on April 10. The new navy uniforms have a teeny tiny version of the logo at the top left of the shirt. The shirts go along with Apple's redesign of its stores to showcase the Apple Watch, as well as the brand's attempt to train employees on to talk about fashion and style so they can sell watches.

Photo: MacRumors

Photo via MacRumors