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Stuart Weitzman Experiments With New Type of Instagram Ad

Photo <a href="">via</a> Stuart Weitzman
Photo via Stuart Weitzman

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Stuart Weitzman is launching an ad campaign on Instagram and it won't be just still photos. The shoe brand is partnering with Jamie Beck and Kevin Burg of Ann Street Studio to create ads featuring the husband-and-wife team's trademark Cinemagraphs, which combine photography and video. Beck and Burg's Cinemagraphs have long been a favorite of fashion brands and since Instagram recently enabled an autoplay function for videos, Cinemagraph ads are now possible for that platform.

For Stuart Weitzman, Beck and Burg created a series of four ads, showcasing the brand's LOVEFRINGE stiletto, the MYSLIDE sandal, the SPARTA gladiator, and the FRINGETIMES bootie. The Stuart Weitzman Cinemagraph ad campaign will run for two weeks on Instagram and will target women ages 22 to 40 in North America. The brand is also trying out Facebook's new reach capabilities and will retarget Facebook users who see the campaign on Instagram.

Stuart Weitzman