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ModCloth Casts a Transgender Model For Its Latest Campaign

Photo <a href="">via</a> Modcloth
Photo via Modcloth

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As part of ModCloth's #Fashiontruth "casting call for all" campaign, the online shop is spotlighting transgender writer and comedian Rye this month. In addition to a profile on the site and a $100 gift card, the brand named a dress after Rye and created a page of her favorite ModCloth items. In the feature, Rye credits ModCloth with helping her find her style, saying:

I was looking for the featured blogger pages, and when I found the Style Gallery, I decided to see what would happen if I uploaded a picture. It took a couple of days to post, and I kind of felt defeated for a moment, like I’d been rejected — but then it posted, and I got really addicted to doing my OOTD shots. The Style Gallery did so much for me in regards to really gaining confidence to both assert my own style, as well as take risks and chances and draw inspiration. Everyone on there is doing so much fun stuff with their clothes, and it’s great to be part of that.

To get cast as a ModCloth model in the campaign, anyone can upload photos to Twitter, Instagram, or Tumblr with the #fashiontruth hash tag. The brand pledges that they "will continue to cast a variety of women from our community, and show them as their true selves."