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SoulCycle Finally Launches a Booking App

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After years of cutthroat clicking to book the best classes on SoulCycle's website each week, the company has finally launched a booking app. Starting today, users can download the app from Apple's iOS store (sorry, Android) and can book classes or be added to the waitlist through a simple phone interface. SoulCycle reveals that 50% of bookings were already happening through mobile, so an app seemed only natural.