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After hours of lookbook scouring, price compiling, and contemplation over what Chris Noth is doing in the promo video, the 10-day countdown to Lilly Pulitzer for Target has arrived. Now that we're down to the wire, here is every single bit of shopping intel to know ahead of the April 19th launch.
1. Every Target store will sell the collab. Yep, every single store. Past collaborations have been stocked at "most" stores, with Target releasing store lists ahead of time, but the retailer confirms to Racked that Lilly Pulitzer will be everywhere on Sunday.
2. The collab will debut online super, super early in the morning. Target confirms that Target.com will begin selling Lilly Pulitzer in the early morning hours on April 19th, per usual. According to a source, we hear that launch time will be between midnight and 2am CST.
3. Lots of pieces will be online-only. Target has already specified that no plus-size pieces will be stocked in stores, but a lot of shoes and jewelry are online-only too. We've marked everything that will only be offered online in our complete lookbook.
4. There's no limit on how much you can buy (in stores). Retailers often issues restrictions on how many pieces shoppers can pick up at one time during designer collabs, but Target tells Racked that everything's up for grabs in stores. Online, Target has a general policy of five items or less per style and that'll apply to Lilly Pulitzer as well.
5. The window for returns is short. While Target upholds a general 90-day return policy, all Lilly Pulitzer for Target items will be subject to a 14-day return window. This is great news for people who won't be able to get what they wanted the first time around (pieces will probably pop up in returns) and bad news for people who are terrible at following return policies.
6. Target doesn't ship internationally. Sorry, Canadian fans.
7. Yes, there were some store leaks. You may have seen photos on Twitter or Instagram of people picking out their Pulitzer pieces weeks early. Target tells Racked that it's an unfortunate side effect of the retailer's store rollout plan. "It's a very complicated infrastructure so products go to stores weeks before, and we try to be clear to store teams," says Target spokesperson Joshua Thomas. "However, errors happen and no system is perfect."
8. You, too, can get Pulitzer pieces early—for an insane markup. There is already a bustling eBay trade in Lilly x Target, so you technically don't have to wait 'til April 19th to buy some items from the collab. This is probably not worth the $350 investment, though. "Our goal is to make sure people who want to get this can do so," Thomas tells Racked, specifying that the pieces were built to be sold at the intended low price point. "It's disappointing because it takes away from the goal of the program—affordable designer pieces."