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Pinterest just cut the time it takes to pin something in half. Forbes reports the company redesigned its 'Pin It' button, and now making a pin requires just two clicks, down from four. Along with the redesign of the Pinterest browser button, this is the biggest revamp of pinning in years.
"A small change like this definitely has a big effect," lead Pinterest product designer Albert Pereta told Forbes. "Once you make pinning and saving faster, people start creating more boards, they start to follow more people, they get better content because it makes the whole process seamless."