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One of Halston's diffusion lines will be sold on QVC starting this fall. According to WWD, Xcel Brands, the new owner of H by Halston and H Halston, has mapped out plans for both of the diffusion brands: H by Halston is headed to QVC and H Halston will be picked up traditional retailers.
The QVC line will debut in September and there isn't a date set yet for when H Halston will be available in stores. "Both are designed differently for the customers in that channel, although they will share similarities, such as the same modern, sensual aesthetic that is [inherent] in Halston’s designs," Robert D’Loren, the CEO of Xcel Brands, told WWD.
H by Halston will include caftans, jumpsuits, knits, jersey dresses, and footwear and accessories and the price point of the 128-piece line will range from $32 to $339. Cameron Silver, the fashion director for the diffusion lines, told WWD that the QVC line will "translate evening wear glamour into daywear and casualwear that’s more accessible to consumers."