Draper James"> clock menu more-arrow no yes

Filed under:

Reese Witherspoon's Bestselling Item on Her New Lifestyle Site Is a $155 'Totes Y'all' Bag

Racked has affiliate partnerships, which do not influence editorial content, though we may earn commissions for products purchased via affiliate links. We also occasionally accept products for research and reviewing purposes. See our ethics policy here.

Photo: <a href="http://www.draperjames.com">Draper James</a>
Photo: Draper James

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It's safe to say that Reese Witherspoon's initial foray into running a lifestyle business is going a lot better than Blake Lively's first couple of weeks. According to WWD, 160,000 people visited DraperJames.com on launch day and, one week later, the site has already sold out of several dresses. The bestselling item so far, however, is a $155 graphic tote bag that reads "Totes Y'all," a not-so-subtle nod towards Reese Witherspoon's very Southern aesthetic.

"We have had amazing response to the brand and have exceeded every initial projection," Draper James CEO Andrea Hyde told WWD. Witherspoon has been promoting the site's merchandise on her Instagram account and in multiple public appearances, no doubt helping to drive sales.