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H&M has launched a national recruiting campaign, complete with college tours, billboards, and online advertising, to fill thousands of jobs that have opened up as H&M works through opening 61 new stores this year. USA Today reports that the campaign will be featured in all 363 H&M stores across the US, highlighting benefits like five weeks of paid vacation time, sustainability, and opportunity for advancement in the company.
"I think that we are not always looking for exactly the same (employees) as our main competitors," H&M North American president Daniel Kulle told USA Today. "We are a value-oriented company."
The national campaign features 50 current H&M employees talking about what they like most about their jobs, from paid birthday holidays to pet insurance.