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By Hilary Duff's own admission, Hilary Duff made a music video whose emotional focus was Tinder because it exposes fans to the "normal" side of Hilary Duff. Duff told EW that "Sparks," which alternates between her swiping right with pals, talking about the app on radio shows, going on bowling dates, and straight music video dancing, came about because "I thought it would be really cool to capture me doing something totally normal that a ton of people do and include it in the video—it's two parts of my life that are meshing together." Someone at Tinder is getting a raise, regardless.