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Black Lives Matter Activists Protest Nike's Police Appreciation Day Discount

Photo: Getty Images
Photo: Getty Images

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Nike and Converse ran a special discount day for police officers and law enforcement officials yesterday as part of their second annual Law Enforcement Appreciation Day. The 30% off discount for cops coincided with National Police Week, but Quartz reports that the timing of the promotion raised outrage in light of the national conversation about fatal police shootings and police brutality. Protest over the police discount took place on the Black Lives Matters hashtag, according to Quartz. Nike wasn't immediately available for comment when Quartz reached out to the brand.

Update: A Nike spokeperson emailed Racked with the following statement: "Nike has held discount days in its stores for first responders, including law enforcement and the military, since 9/11. Nike has no intention to offend anyone, nor to imply that we are insensitive to the serious and important issues between law enforcement and black communities in America. We care about and support efforts to continue discussions to create positive change and bring equality for everyone in our society."

Photo: Complex