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Victoria Beckham Nixes Standalone Denim Line

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Photo: VictoriaBeckham.com
Photo: VictoriaBeckham.com

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Rather than continue selling denim separately, Victoria Beckham is merging her Victoria Beckham Denim line with the contemporary Victoria, Victoria Beckham line. According to Vogue UK, the new, expanded line will help Victoria, Victoria Beckham appeal to a more casual customer.

"The key elements of the Denim collection that have resonated incredibly well with my girl fit so neatly within the Victoria, Victoria Beckham line that over time we saw it only made sense to combine the two into one collection," Victoria Beckham said of the transition. "The possibilities are really exciting."

The new arrangement doesn't appear to have taken effect on Beckham's website yet; the denim collection is still sold separately from the Victoria, Victoria Beckham line.