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It's been less than a month since news broke that Condé Nast planned to transform Style.com into a global e-commerce site while migrating Style.com editorial over to Vogue's website. Now after a round of layoffs at Style.com, the Daily Front Row announces that Style.com EIC Dirk Standen is decamping for W magazine's website. He'll be working at W as digital creative director, a brand new title at the magazine.
"I’m looking forward to collaborating with some of the best talent in the industry to expand W's digital mission," Standen is quoted as saying in a statement. "If you look at what W does so well in print—discovering what’s next, putting society under a spotlight, producing bold, provocative images, and exploring the connection between fashion, film, and art—you see that it’s uniquely positioned to thrive in every corner of the online space."